Celebrity Underwear!!

Lucy - The other day Andrew & I were discussing the finer points of: How is it that celebrities end up with their own fashion labels?  

How many can sell underwear with their name on it?

Are we so silly, we subconsciously think by wearing the branded briefs we will intern look just like the celebrity?

Now that I think about it they are branded on so many items & endorsements are huge money making schemes for celebs, take fragrances for example, they all have one.

Now I know I’m not the only one who doesn’t mind seeing David Beckham in his underwear plastered in magazines & on giant billboards.

But I sure as shit don’t want to smell like Brittany Spears.

She is a Circus!

What If Sawusband came home smelling of George Clooney would I find him more attractive?

Look out Lake Como, we're coming!!!

(I can feel a stalking episode)

I am quite happy to do an experiment on that. George looks like he would smell great. It’s a shame that endorsement fell through….Oh well, one day, maybe.

I really think this money making move in marketing is a good idea, but it is also limiting because it is directly aimed at specific target markets & I can't think of one branded item I have bought. I must not be the target market. I think it could be more aimed at Gen Y, they appear to love the idea of celebrity & reality TV stars.

Fashion Designers are the pinnacle because they are so creative, they ultimately dictate what we wear through the cat walk models who used be the cover girls.
Now the celebrities get a lot of covers & apparently their own label.

There are some who have made the grade a few mentioned below:
Nicole Richie with Winter Kate & House of Harlow.
Mary Kate & Ashley Olsen with The Row & Elizabeth & James
Gwen Stefani with L.A.M.B
Victoria Beckham with Rock & Republic
Sienna Miller with Twenty8Twelve
Mandy Moore with Mblem
Don't forget Justin Timberlake with William Rast

I know they are style icons & some are talented designers. But I confess give me a fashion designer who is famous because they have mastered their craft.  Not a celebrity who turns their hand at designing.

How many Celebrity items are in your wardrobe campers?

Andrew - Thinking about David Beckham (as I’m prone to do) I realised there are a whole lot of products out there with his face on them and there are so many celebrities with their names on stuff in the shops. I started to wonder about  the stuff I’ve bought over the years and whether I was lured by the picture of the celeb on the packaging. The answer my fellow consumer is no. Unless it was subconscious and is now gone but I’ve just had a rummage through our house and I can’t find a celebrity endorsed product anywhere. Maybe I’m not the demographic. Put it in GQ or DNA and that's a whole other story.

I understand that Todd Sanfield should definitely be selling undies because he is hot but should David Beckham really be the spokesman for products? Have you heard the man speak?

Ahhh Todd

Seriously I’m not going to buy some George Clooney aftershave if it smells like crap, even if he is half-naked on the box. Maybe the millions of people who do, overrule me.

Many celebs have been dropped from being the spruiker of stuff, think Tiger Woods and Matthew Johns. Stephanie Rice was even dumped for telling gays to suck on stuff.

What happens if they want to dump Brittany because she flashed her personal section too many times? Are they just left with a garishly coloured box? So to speak! I suppose it’s the same query I have about television shows that are named after a character - Dawson’s Creek for example. What happened if James Vanderbeek decided to up and leave the show? Would they have renamed it “Creek”?

I’d be interested to hear what you’ve bought campers that has a celebrity attached to it. Meanwhile I’m off to get into Todd Sanfield’s undies. Xx